Apple Inc. is in talks to license music for a custom-radio service similar to the popular one operated by Pandora Media Inc., according to people familiar with the matter, in what would be a bid by the hardware maker to expand its dominance in online music.
This could make sense… there’s nothing particularly unique about Pandora (not that I don’t appreciate it) and Apple might offer something that works with people’s data plans, encourages more music sales and can jump from Mac to iOS to Apple TV and elsewhere. It’s a move that would fit their strategy and offer a potential competitive edge over Android.